However, it has many practical features too. This feature has become so popular that people widely adopt it to distribute red packets to family members, friends, colleagues and people in other business relations, doubling up the red packet tradition in China. The amount received in red packet will stay in recipient’s online wallet. WeChat moved this culture online and enables users to send red packet to a specific person, or send multiple red packets in a WeChat group all at once in a rule of first-click-first-get. Red Packets: China has a tradition of distributing red packet as a gift to the elder or the kids.Games: WeChat provides a choice of online games for users to enjoy.Images: Users can send images or animated pictures through WeChat.Many of the features are there to add enjoyment to your messaging experience. The whole event is anonymous unless either party decides to reveal themselves. Anyone can choose to pick it up and read the message. Drift Bottle: Drift Bottle lets users throw a virtual ‘bottle’ into a virtual ‘sea’ via text or voice message.Look Around: This feature enables users to find friends by searching for their real-time location and sending messages through a simple one-click.Shake: ‘Shake’ a phone is a fun gimmick where users can shake their phone and instantly see who else is doing it at that exact moment in time, both locally and internationally.The app does this in some really inventive ways. WeChat is a Chinese social media platform, so it’s natural that it provides ways for users to extend their social networks. WeChat Stickers: Users can send a wide range of stickers and GIF animations that are provided by WeChat as well as add their own emoticons or images.WeChat Moments: Share pictures, micro videos or memorable moments with WeChat friends.Voice Chat: If you’re not fond of video calls, you can instead send voice messages or chat with friends in a walkie-talkie style session.Group Chat: Users can create a group of up to 500 people and chat to the entire group all at once.Video Call: WeChat allows users to make face-to-face video calls at the push of a button.It brings all of your social communication tools into the one space. There are many exciting features about WeChat that make it so popular, but of course, it’s the instant message service that is the real purpose of the app. It is suitable for new customer acquisition, engagement with existing customers, direct marketing of products/services, generation of transactions, collection of payments and even as an online customer service tool. With the strong features on wallet and mobile-commerce, WeChat marketing has also become a popular tool for businesses trying to reach their ideal clients. WeChat personal accounts can have up to 5,000 friends at any given time.
WeChat gives users the opportunity to send text messages, video conferencing, hold to talk messaging in the style of a walkie talkie, broadcast messaging and sharing of moments, photographs and videos. Known as Weixin which is translated as ‘micro message’, the communication service was designed by the Chinese based company Tencent in 2011 achieving instant popularity. WeChat is a popular marketing and social messaging app with over 1.1 billion registered accounts and 846 million monthly active users, according to Tencent’s Q3 results for 2016.
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