Creators rely on social network profiles on Instagram, YouTube, TikTok, and Twitch for their internet presence and their connection to fans, which could be severed or locked behind ad spend at any time. 9 years later, its valuation still hasn’t recovered. One algorithm tweak, and poof, Zynga’s virality evaporated. Just ask Zynga, the gaming empire built entirely on Facebook that saw its share price drop 85% in 7 months when the social network suddenly decided it didn’t want games in the News Feed. If they want to cut you off from your audience, change the functionality you need, or charge you taxes for transactions or growth, you’re at their mercy. When you’re dependent on some big tech platform that doesn’t share your priorities or incentives, you’re vulnerable. The concept of “platform risk” is well-known to developers. Spore launches today (show them some love on Product Hunt), and SignalFire is honored to lead its pre-seed round. Spore’s website maker gives creators a home on the Internet that they truly own.
And that’s why creators deserve the same. That’s why his commerce tools were built to give merchants a place on the web. You can really tell your story, and it will outlast every channel” Shopify CEO Tobi Lutke told me. “The web is the one place on the internet you can truly own-no middlemen. Websites as a medium will live on longer than most of today’s apps (and humans).
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